Creativity can be learned!

At Factry, creativity transforms enterprises and individuals.

Our method of teaching helps to develop creativity within participants. Here there are no canned replies; we equip you to ask the right questions. By stimulating creativity among the workforce of today and tomorrow, we foster new solutions to build a better world.

Our wide selection of courses serve all professionals who wish to transform their industry or discipline. And because today’s youth will have to face a rapidly changing labour market, Factry offers training to complement the programs offered in traditional educational institutions.


Our participants not only have permission to question the status quo, they have the responsibility. We investigate and reexamine. We learn to identify overlooked possibilities with the goal of effecting change. At Factry, openness and exploration opens new doors.


Creativity is found on the unbeaten path. At Factry, we are the safety net for your leap into the unknown. Dare to stand out, push farther, and follow lines of thought wherever they might lead. But all in a structured manner. Here, you gain the courage to bring your ideas to light. Pushing thought beyond conventional boundaries, participants engage in co-creation and build confidence in their creative capacities


Finally ideas must face reality, in going from theory to application. For an idea to sprout and flourish, one must know how to create the conditions optimal for its development. Thus we witness the practical application of creativity, revealing the purpose and goal of the creative process.


Marie Amiot

Cofounder, president and ceo

With more than twenty years’ experience with enterprises in the startup, growth, and restructuring phases, Marie Amiot knows first hand the real benefits of a creative approach. At the helm of Factry, she unites partners and collaborators to bring a collective vision to life. Her capacity for mobilization has made Factry a beacon for anyone wishes to approach business in a new way.


Hélène Godin

Cofounder, head of creation

The world of Montréal design would not be the same without Hélèn Godin’s contribution. Her talent and vision have guided top creative teams for over fifteen years and her work has garnered international awards. At Factry, Hélène develops training programs for all sectors. As a public speaker and mentor, Hélène shares a love for her city and for design around the world.


Philippe Meunier

Cofounder, Chairman of the Board and Head of creation at Sid Lee

In addition to guiding Factry’s Board of Directors, Philippe Meunier is a founding partner and Chief Creative Officer at Sid Lee, a company with international influence. Thanks to his creative vision and multidisciplinary approach, he has built a global network bringing together the best communicators, strategists, designers and advertisers. He continues to inspire creatives around the world.


Ugo Cavenaghi

president AND CEO, collège saintE-anne

Collège Sainte-Anne and its President were early partners with Factry. A firm believer in creative management, Ugo Cavenaghi runs a renowned educational institution which has distinguished itself for bold technological and pedagogical innovation, concern for the environment, and exclusive programs.



L’association des agences de communication

L’Association des agences de communication créative,  under the direction of Dominique Villeneuve, represents over 70 Québec agencies of all sizes and specializations. Accounting for over 75% of Québec’s industry by revenue, A2C is a true advocate for creativity in communication.


Board of Directors

  • Philippe Meunier, Chairman of the Board and Head of creation at Sid Lee
  • Annie Dutil, Treasurer and Corporate Controller at Nomad Royalty
  • Guillaume Lavoie, Secretary and Partner at Torys
  • Marie Amiot, President and CEO at Factry
  • Hélène Godin, Head of Creation at Factry
  • Dany Lehoux, Treasurer and Senior Director, Business Development at PWC
  • Denys Lapointe, Executive Vice-President, Design and Innovation at BRP
  • Guy Crevier, President and Editor at La Presse
  • Myriam Brixi, Associate, Lawyer at Lavery Avocats
  • Sébastien Moreau, President at Rodeo FX
  • Geneviève Brouillette, Director - ETS Formation
  • Ugo Cavenaghi, President and CEO at Collège Sainte-Anne

Factry Team

  • Marie Amiot, President and CEO
  • Hélène Godin, Head of Creation
  • Claudia Cojal, Director of Operations
  • Ophélie Bru, Finance and Operations Assistant
  • Marie-Eve Chaumont, Director, Strategy and Business Development
  • Sébastien Godin, Business Development Director
  • Patricia Grzesiak, Project Manager, Canada créatif Program
  • Francis Beaumont-Deslauriers, Digital Marketing Analyst and Communication
  • Camille Distefano, Multimedia & Design Coordinator
  • Marie-Pier Daigle, Production Manager
  • Catherine Lafrenière, Content Producer
  • Allyson Verrier, Production Coordinator
  • Charlie Bilodeau, Program Manager Pause
  • Arnaud Rochefort, Logistics coordinator and production assistant
  • Caroline Ducharme, Creative Director, Brand Experience, Canada créatif Program
  • Joëlle Sarrailh, Experience Designer, Canada créatif Program
  • Alexandra Vonin, Producer, Canada créatif Program
  • Zoé Drujon, Content Coordinator, Canada créatif Program
  • Sarah Beer, Content Advisor
  • Kassandre Jenkins, Content Manager
  • Daniela Margina, Production Coordinator

Carousel de membres de l'équipe

Aller à la section suivante

Factry Foundation

It's Raison D'Être

The Factry Foundation is a modern foundation which contributes to make Québec a society in which creativity is a vector of transformation. It works to heighten Montréal’s international profile with regards to creativity in business. If creativity is a skill that can be taught, its instruction is impelled by patrons hailing from all domains, who believe in preparing leaders of today and tomorrow.



The Factry Foundation supports education in the creativity by funding the development of training programs administered at Factry. The foundation also encourages education in creativity through scholarships and other forms of financial assistance for students from all walks, granting them access to the diverse training programs offered at Factry.

Board of Directors

  • Philippe Meunier, Chairman of the Board and Head of creation at Sid Lee
  • Guillaume Lavoie, Secretary and Partner at Torys
  • Camille Baudry, Operations Director, Factry
  • Isabelle Bettez, Entrepreneur, formerly 8D Technologies
  • Helena de Oliveira, Director Of Procurement, Transformation & Efficiency
  • Ben Marc Diendéré, Senior Vice President, Communications, Public Affairs and Brand Management
  • Stéphane Vidal, Vice President Product and Brand, D-Box Technologies


Committed Partners

Through their major financial support they share the vision and boldness of Factry. They make all the difference.

Collaborative Partners

They roll up their sleeves to offer valued services and support. Their involvement is inestimable.

Support from an Entire Industry

In order to remain connected to the needs of the labour market, Factry works in partnership with professional associations from creative industries.

Any Questions? Reach Out!

Contact Us