Storytelling: Persuasion Through Narrative

Formation For Professionals

To convince the head with the heart.

Like telling a story well, delivering a pitch is an art that can be learned. This workshop will allow participants to sharpen their storytelling skills and help them be more persuasive. Whether it is to improve their presentations, get their messages across more effectively or make an impression, participants, who will have experimented through practical exercises, will leave with concrete tools to guide their practice, and maximize the engagement of their team.

What is storytelling?

Storytelling is the art of telling a story to convey a message and prompt action. It is a recognized technique for making an impression and convincing with emotion. More than a simple factual narrative, storytelling anchors the story in a way that will touch the audience’s heart.

Skills to develop

  • Capture and maintain the attention of the audience by being inspiring.
  • Structure a pitch to make it impactful and memorable.
  • Articulate your ambitions efficiently and simply.

Factry is recognized by Revenu Québec as an educational institution (accreditation 18-04-4061) and is also approved by the Commission des Partenaires du marché du travail (accreditation 0059062).


For Professionals

Storytelling: Persuasion Through Narrative

8 hours

In French

in person

Thursday September 01, 2022

Thursday Sep 01, 2022

9:00 am to 5:00 pm

9:00 to 5:00

For Professionals

Storytelling: Persuasion Through Narrative

7 hours

In French


Friday November 18, 2022

Friday Nov 18, 2022

9:00 am to 12:30 pm

9:00 to 12:30

Friday November 25, 2022

Friday Nov 25, 2022

9:00 am to 12:30 pm

9:00 to 12:30

Get the full program by downloading the syllabus!

Meet your workshop master!

Your workshop master will know how to destabilize you and feed your creative brain.

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workshop master

Alexandre Joyce, Ph.D, BDI, ADIQ, NPDP

Strategist at Atelier and Innovation Advisor

Strategist at Alexandre Joyce is also a designer and presenter. He completed his doctorate at Concordia University on the design of new business models. At #DesjardinsLab, he works as an innovation advisor where he supports project teams from all departments to create a vision, build products and services and convince management to move projects forward.

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