Art of the Great Idea: Finding, recognizing and selling an innovative idea

Formation For Professionals

Rallying around a big idea and deploying it

In an era of fragmented platforms and resulting specialties, aiming for the big idea doesn’t happen alone. Participants will first be led to make an assessment of the ideal conditions for collaboration, then understand how creative skills can contribute to group work, and ultimately, to the project.

Secondly, participants will be invited to recognize and capture the essence of a message: what is the intention behind the concept? By defining the why, the promise of the big idea that rallies the troops is identified. Through case studies, expert guests and hands-on exercises, participants will learn how to translate and ensure the integrity of that idea from social media to television.

Skills to develop

  • Identify the winning conditions for better team collaboration
  • Identify one’s creative role in the work environment
  • Capture the attention of your audience with a clear and powerful message
  • Generate ideas for innovative solutions

Factry is recognized by Revenu Québec as an educational institution (accreditation 18-04-4061) and is also approved by the Commission des Partenaires du marché du travail (accreditation 0059062).


Meet your workshop master!

Through this experience, a workshop master will know how to destabilize you and feed your creative brain.

Carousel de mentors pour la formation

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Workshop Master

Thomas Leblanc

Host, Columnist, Performer and Producer

Thomas Leblanc is a columnist, host and DJ. He began his career as Editor-in-Chief of the influential cultural magazine Nightlife before becoming a contributor to ICI Première, where he commented on current events on the shows Plus on est de fous plus on lit, Pas tous en même temps and On dira ce qu'on voudra. Since 2017, Thomas co-hosts the podcast Chosen Family with comedian Tranna Wintour. He also hosts events that serve creative communities with La Factry, Infopresse and C2 Montreal.

Workshop Master

Vincent Ramsay-Lemelin

Head of Brand and Communication at Designstripe

Vincent has been working for over 20 years as a digital creative, notably with international clients such as Samsung, Hyundai and The North Face. He now acts as the brand leader at designstripe where he has actively participated in the development of a digital product that propels design fans of all calibers to create intelligent design. He is an articulate thought leader, infusing his contagious creativity while questioning established notions of the multidisciplinary creative process.

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