Art of the Great Idea: Finding, recognizing and selling an innovative idea
Formation For Professionals


Rallying around a big idea and deploying it
In an era of fragmented platforms and resulting specialties, aiming for the big idea doesn’t happen alone. Participants will first be led to make an assessment of the ideal conditions for collaboration, then understand how creative skills can contribute to group work, and ultimately, to the project.
Secondly, participants will be invited to recognize and capture the essence of a message: what is the intention behind the concept? By defining the why, the promise of the big idea that rallies the troops is identified. Through case studies, expert guests and hands-on exercises, participants will learn how to translate and ensure the integrity of that idea from social media to television.
Skills to develop
- Identify the winning conditions for better team collaboration
- Identify one’s creative role in the work environment
- Capture the attention of your audience with a clear and powerful message
- Generate ideas for innovative solutions
Factry is recognized by Revenu Québec as an educational institution (accreditation 18-04-4061) and is also approved by the Commission des Partenaires du marché du travail (accreditation 0059062).
Dates
For Professionals
Art of the Great Idea: Finding, recognizing and selling an innovative idea
8 hours
In French
For Professionals
Art of the Great Idea: Finding, recognizing and selling an innovative idea
8 hours
In French
Meet your workshop master!
Through this experience, a workshop master will know how to destabilize you and feed your creative brain.