Creative Leadership for Executives

Formation For Professionals

Unlock your organization’s creative potential!

The Creative leadership for executives course is designed specifically for executives with real power to change their organizations. Participants will learn to unleash the creativity that sleeps within their teams and become agents of change. Through various practical workshops, exchanges and exercises, participants will be able to create an experience and share it with other leaders from all disciplinary backgrounds.

This course was designed by Factry in collaboration with Innove Lab.


Skills to develop

  • Understand the importance of creativity and innovation in organizations.
  • Create a climate of trust within your organization.
  • Adopt new attitudes towards risk-taking.
  • Create a physical and organizational environment which promotes creativity.
  • Understand the creative process and how to implement it within your organization.
  • Develop the art of casting.
  • Learn different techniques of brainstorming.

La Factry is recognized by Revenu Québec as an educational institution (accreditation 18-04-4061) and is also a trainer approved by the Commission des Partenaires du marché du travail (accreditation 0059062).

Get the full program by downloading the syllabus!

Meet our team!

Throughout this experience, you will led by a team of instructors, coaches and special guests from different backgrounds. The following list of coaches may vary.

Carousel de mentors pour la formation

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Marie-Josée Lareau

Founder, Innove Lab

With more than 20 years of experience in innovation, consultation and group leadership, Marie-Josée Lareau worked for 10 years as an artistic trainer with the next generation of Cirque du Soleil. After her EMBA, she founded Innove Lab with the goal of training leaders and their teams to improve their creativity, their spirit of innovation and their ability to collaborate.


Chantal Gosselin

Founder, La voix des équipes

For the past 25 years, Chantal has been Media Director in an advertising agency, consultant in media strategies and lecturer at the University of Sherbrooke. Today as a certified coach, founder of La voix des équipes and coach at Factry, Chantal has been designing and facilitating collaborative workshops for several years. Chantal has made her vocation to help people and organizations find their voice.


Jean-Daniel Petit

Co-founder and President, BESIDE et Abitibi & co

Before founding his companies BESIDE and Abitibi & co, Jean-Daniel Petit left his mark as an artistic and creative director at N/A and Sid Lee, and worked on internationally renowned mandates. Now, his mission is to bridge the gap between humans and nature—with high-quality editorial content and immersive experiences.


Joëlle Charpentier

President, Charpentier DO

Entrepreneur and consultant at heart, Joëlle has acquired 30 years of experience, supported more than 150 companies and trained and coached hundreds of managers. She is a reference in organizational development in Quebec. Her motto: build relationships of trust and act in depth, simplicity and pleasure!


Marie-Joëlle Tremblay

Organizational development consultant

Marie-Joëlle is currently pursuing a doctorate psychology in the workplace and organizations. Member of the Lafond Gestion collective since 2015, she has been directly involved in the development of the services relating to intergenerational cohabitation and the retention of senior workers. She also holds a position of organizational development consultant in the Executive sector of the Centre hospitalier de l'Université de Montréal (CHUM).


Ollivier Dyens

Founder and co-director, Building 21

Doctor in comparative literature, Ollivier Dyens is a Full professor in the Department of Littératures de langue française, de traduction et de création at McGill University, where he also served as Deputy Provost for 5 years. He is the founder and co-director of the Building 21 innovation laboratory.


Pierre Laramée

Business strategy consultant, Lafond

Pierre Laramée is a freelance designer, writer and strategist currently consulting for Lafond. He is dedicated to the retention of aging workers in the workforce and the implementation of intergenerational cohabitation practices in business. Pierre is also a co-founder of the Tam-Tam advertising agency, serving as both a creative and executive for 16 years (including seven years as president), and has designed numerous campaigns for some of Quebec’s most well-known companies.


Philippe Meunier

Co-founder and Chairman of the Board of Directors

In addition to guiding the directors of Factry, Philippe Meunier is a senior partner and head of creation at Sid Lee, a company with international influence. Thanks to his creative vision and his multidisciplinary approach, he has built a global network of the best communicators, strategists, designers and advertisers. He continues to inspire creatives around the world today.

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